Taco Bell is gearing up for the Super Bowl by installing drive-thru cameras in select locations for an upcoming ad promo that will play during the Big Game on February 9 in New Orleans. Here’s how it works:
- Taco Bell Rewards members visit a participating location, open the app, log in, and go through the drive-thru as they normally would.
- Stop at the Live Más Drive-Thru Cam, scan a QR code, and pose for the camera as it takes six photos with the driver and passenger included.
- Digital photo strips will be sent to their Taco Bell Rewards email. Participants can opt-in to have their pictures entered for a chance to be featured in the Taco Bell ad in the third quarter of the Big Game.
There are three locations where the cameras are being installed:
- 12/10 – 12/12 – 310 Big Mac Drive, Cookeville, Tennessee
- 12/11 – 12/13 – 15797 JFK Blvd, Houston, Texas
- 12/17 – 12/19 – 116 W Rea Rd, Wauchula, Florida
Taylor Montgomery, CMO at Taco Bell said “Every day in our drive-thrus we see moments that are so uniquely ‘our fans’ – the moments, the memories, and the energy that makes Taco Bell who we are. That’s why, for our return to football’s biggest stage, we’re sidelining the celebrities and turning the camera on the fans to those who already make Taco Bell what it is. We’re inviting Taco Bell Rewards members to come through and do you.”
Source: QSR